I thought the feature article was just a joke until now that I read it.
Chewing gum is rarely the object of national obsession, and little wonder: How much is there to say about it, anyway? In fact, it's a wonderful way of getting a bit of peace and quiet. Give your spouse a piece to still their busy mouth. Offer it to the kids and they'll have clean teeth and minty-fresh breath.
Or hand a stick to a colleague and get free sex.